SALES & MARKETING INCOME ANALYSIS Income analysis is the process of taking the potential revenues and expenses from a property, and using this data to show what a knowledgable buyer in the market will pay for such a property. This incorporates historical information from other comparable properties such as previous sale prices, rental rates, lease terms, incentives, and square footage or acreage. This analysis also takes into account the "highest and best use" of the property, as some properties are not utilized to their fullest potential. Sometimes this also means recognizing the need to include a CPA or tax attorney due to potential tax implications. SITE SELECTION Site selection is the process of choosing the appropriate location or site for your business needs. Factors can range from simply size to visibility, access, zoning, utilities, traffic counts and a wide range of demographic factors. Taking into account many factors rather than buying on price or any single variable can make the difference between success and failure. ASSEMBLAGEQuite often the best suited property or location for a user's needs is not large enough and requires the "assemblage" of additional properties. This can prove difficult due to the necessary properties not being for sale or having an unsuitable zoning. Past experience creating advantageous situations for unwilling or hesitant sellers and understanding the intricacies of the zoning process can be invaluable.
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